Monday, June 13, 2011

Back to the Future with Neuroeconomics

So, here's the deal.  This scientist at Emory did a brain study on some teenagers a few years ago.  Part of the study involved the teenagers listening to pop music while their teeny boppin' brains were being mapped.  Flash forward three years.  This same scientist, a dude named Gregory Burns, heard a song on American Idol and thought to himself, "What if the songs the teens listened to are hits now?"  Sure enough, his small sample study (27 teens) indicated a correlation between brain activity and future hits.  The study wasn't 100% perfect, but it's kind of nifty to think that there's a way our brains can predict a hit before the record companies shove it down your throat.

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